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CRM - Customer Relationship Management
CRM enables organizations to better manage their customers through the introduction
of reliable systems, processes and procedures for interacting with those
customers. To succeed in the long term, you need to equip
sales and service professionals with the best tools available, satisfy customers
consistently, and have the ability to understand and drive sales and service
performance.
CRM software enables a company to become more efficient in three general business areas:
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Sales force automation -
automates some of the company's critical sales and sales force
management functions, such as lead/account management, contact
management, quote management, forecasting, sales administration, as well as sales staff performance.
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Customer service and support -
automates service requests, complaints, product returns, and information
requests.
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Enterprise marketing automation -
provides information about the business environment, including competitors,
industry trends, and macroenviromental variables. It is the
execution side of campaign and lead management and is aimed at improving marketing efficiency.
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If you are looking to improve the relationships with your customers and make your business more efficient, MicroAge
can provide the customer relationship management solution that is best
for your business.
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